LifeArc (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. Our registered name is LifeArc and we are a company incorporated under the laws of the United Kingdom at Lynton House 7-12 Tavistock Square, London WC1H 9LT.

LifeArc is a charity registered with the Charity Commission for England and Wales under registration number 1015243 and a charity registered in Scotland with the Office of the Scottish Charity Regulator under registration number SC037861. LifeArc is also a company limited by guarantee, with company 2698321, incorporated under the laws of England and Wales at Lynton House 7-12 Tavistock Square, London WC1H 9LT.

This notice explains how and why we use cookies on our website Please read our Privacy Policy for further information about how we process your personal data.

If you have any questions about this notice or the practices of this website, you can contact us by phone at +44 (0) 20 7391 2700 or email us at

What are cookies?

Cookies are small files that are placed on your computer or mobile device by a website when you visit it. They contain details of your browsing history on that website and distinguish you from other users. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience.

Although this notice refers to the general term ‘cookie’, it also applies to similar tracking technologies that we may use (such as ‘web beacons’, ‘clear GIFs’ and ‘pixel tags’).

You can find out more about cookies at

Why do we use cookies?

We use cookies to:

  • Let you navigate and do things on the website – in other words, some cookies are necessary for the website to function.
  • Collect statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, to see which pages of the website are the most popular and how users are interacting with them.
  • Analyse how individuals interact with us so we can improve our services.Ensure that our website is secure – for example, to make sure that personal data that you give to us does not fall into the wrong hands.

We also follow a standard procedure of using log files. These files log information about visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, time stamp and the referring page. The purpose of the information is for analysing trends and security.

How we use cookies

1. Necessary cookies

Name of CookiePurposeProviderDuration
OptanonConsentThis cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.OneTrust


1 year


OptanonAlertBoxClosedThis cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.OneTrust1 year

 2. Analytics cookies

We use Google Analytics Cookies to collect information about the number of visitors viewing content on our website, including the pages they visited. We use the information to help us improve the website.

Below is a list of Google cookies that we use, with details over what they are used for:

Name of CookiePurposeProviderDuration



These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.Google2 years (_ga, _ga_0J3N1R0XV7)

89 days (_gclxxxx)

1 day (_gid)

_gat_UA-nnnnnnn-nnThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.Google1 day

3. Targeting cookies

We use Add This on our website to allow users to share content on their social media or via email. As a result, cookies may be set by our partners to build a profile of your interests.

Name of CookiePurposeProviderDuration
__atuvcThis cookie is associated with the AddThis social sharing site. It allows the user to see an updated count if they share a page and return to it before our share count cache is updated.Addthis.com395 days
__atuvsThis cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms.Addthis.com1 day
xtcAnonymously tracks user behaviour on the websites that allow a user to share pages on social media using the AddThis tool. AddThis log the anonymous use to generate usage trends to improve the relevance of their services and advertising.Addthis.com395 days
__atuvcUpdate the counter monitoring the sharing of content via social media sites.Addthis.com395 days
__atrfsUsed to collect non-personal information on the visitor’s behaviour and non-personal visitor statistics.Addthis.com1 day


Tracks how often a user interacts with AddThisAddthis.com395 days
YSC and CONSENTYouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.Youtube.com395 days (consent)

1 day (YSC)

VISITOR_INFO1_LIVEThis cookie is used as a unique identifier to track viewing of videosYoutube.com179 days

4. Videos

We embed videos on our website from our Vimeo channel. This requires the following Third Party Cookies to be set in order to view and play a video.

Name of CookiePurposeProviderDuration
__cf_bmThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.Vimeo1 day
vuidWhen you press play Vimeo will drop third party cookies to enable the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals.Vimeo2 years

5. Banners

From time to time, we may present a promotional banner to highlight content on our website to new visitor. If a user clicks on the promotion, it is not displayed if they return to the website. This cookie evaluates if the banner should be shown.

Name of CookiePurposeProviderDuration
icegram_campaign_shown_5941Shows a promotional banner on the website to new users.LifeArc.org1 day

Accepting cookies

By clicking ‘accept all cookies’ when you visit our website you consent to our use of cookies as updated from time to time. In particular, you consent to cookies being stored on your computer or mobile device (unless rejected or disabled by your browser).

As some of our cookies are necessary for the functioning of our website, you cannot opt out of our use of those cookies.

If you reject our use of cookies as set out above, please click on ‘cookies settings’ to indicate your preferences, or select the ‘reject all’ button. Alternatively, you may set your browser to reject cookies. However, please be aware that rejecting our use of cookies may impair or limit your ability to use the website.

The function which enables you to disable cookies is usually found in the options, settings or preferences menu of your browser or mobile device. Most browsers let you turn off either all or third-party cookies. What you are able to do depends on which browser you are using.

Updates to this notice

We may update this notice and so we recommend that you check this notice regularly. We aim to notify you of any significant changes by way of a notice on the website or by contacting you directly when reasonably possible.

Date: August 2022